Festival Ηλιούπολης 2021

Ilioupoli City Festival

Project Scope: Visual Identity, Key Visual Design, Anniversary Logo (1821-2021), Integrated Communication

Design Strategy

The visual identity for the Ilioupoli City Festival reached a creative milestone in 2021, a year defined by the 200th anniversary of the Greek Revolution. The goal was to weave this historical landmark into the festival’s contemporary cultural narrative.

• The 2021 Anniversary Logo: A bespoke commemorative emblem was designed using a minimalist, linear technique. The interlacing of the numerals “20” and “21” creates a sophisticated visual bridge between history and modern artistic expression.
• Key Visual & Color Palette: The 2021 key visual pairs an atmospheric depiction of the “Dimitris Kintis” Municipal Theater with bold, modern typography. The color scheme of black, white, and gold evokes a sense of prestige, honoring the bicentennial milestone with elegance.
• Unified Communication: The design was meticulously applied across various media, including city billboards, bus stop displays, and digital assets, ensuring a powerful and cohesive presence for the festival throughout the city.