Rebranding the Digital Presence

 

Project: Espaniol new logo

Client: Christina Tzouvara Services: Branding, Logo design, Web Design, Social Media Design.

The Challenge: Christina Tzouvara established “Espaniol” as more than just a classroom; it is a hub for Spanish language, culture, arts, and history. The goal was to create a visual identity that radiates warmth, accessibility, and professionalism, stepping away from the strict, sterile aesthetic of a traditional language school.

Bringing the authentic Spanish temperament to the digital world.

 

The Solution: I designed a comprehensive corporate identity centered around the custom “Espaniol” logo. The playful typography and the heart detail highlight the passion for the language, while the distinctive letter “ñ” with its yellow tilde was established as the brand’s recognizable icon. The typeface used is Athena VKF, designed by Vasillis Kanaris.

The project deliverables included:

Logo & Branding: Creation of the primary logo and its variations.

Social Media Kit: Custom Instagram templates that visualize Spanish idioms (such as “Dar gato por liebre”), making the learning process visually engaging and fun.

¡Vamos!