Ars Longa Art Conservation Lab
"Ars Longa, Vita Brevis": Art is long, life is short. This aphorism by Hippocrates served as the foundation for the brand identity design of Iliana Palogou’s art conservation laboratory. Iliana and her team are not merely conservators; they are, as they describe themselves, "Workers of Eternity."
The goal of the branding was to capture precisely this profound responsibility towards time and cultural heritage.
The logo is based on the ligature of the initials A & L. The classic serif typography alludes to the historicity and prestige of the artifacts the lab undertakes, while the minimal design reflects the scientific precision and modern methodology Iliana follows. The gold color was not chosen at random: it symbolizes value, light, and timelessness.
