Project: Paramythia Festival – 360° Visual Identity & Festival Branding
- Client: Municipality of Souli
- Services: Art Direction, Visual Identity, Festival Branding
The Project & The Challenge: For the third consecutive year, I designed the visual identity for the Paramythia Festival. The annual challenge is to deliver a fresh, welcoming, and modern visual language that appeals to audiences of all ages, while highlighting the municipality’s cultural character.
The Design Approach (The Concept): This year’s design went beyond simple communication, aiming to visually shape a complete “festival experience”. To highlight the brand’s true potential, I developed a flexible, 360° identity. Beyond the essential production materials (such as the printed program and main event banners), a comprehensive series of design proposals and merch was created—including VIP lanyards, tickets, tote bags, and wristbands. This approach visually elevates the festival, demonstrating how the branding can seamlessly adapt to any visitor touchpoint.
