Marika Daskalaki | Yoga & Healing

A holistic brand identity design based on the values of harmony, flow, and balance.

The Concept Designing for Marika Daskalaki meant creating a visual sanctuary. The goal was to translate the concept of "healing" into a tangible brand experience. Through earth tones, fluid lines, and a multidisciplinary approach, the identity travels seamlessly from paper to screen, and finally, into the studio space itself.

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Project: Marika Daskalaki | Yoga & Healing Scope: 360° Branding & Interior Styling

About the Project: A holistic brand identity design based on the values of harmony, flow, and balance. The visual language centers around a stylized infinity symbol, merging the spiritual with the physical. The project was executed comprehensively, extending from the logo and print materials to the digital experience and the physical atmosphere of the studio.

Key Deliverables:

Brand Identity: Logo design, color palette, and typography system.
Print & Stationery: Business cards, letterheads, and event posters.
Digital Presence: Social media templates and retreat campaign design.
Interior Styling: Curation of the studio space to align with the brand’s zen aesthetic.

Credits:

Art Direction, Interior & Design: Katerina Pateli
Video Production: Panos Stergiou
Photography: Panos Stergiou