Lemon

Project: Lemon Taxi App Role: Visual Identity & UI Design, developed under the direction of Christina Kopana/Scarlet Agency.  

The Brief: To create a vibrant and fresh identity for a new taxi hailing app that stands out in a crowded market.

The Solution: A visual system that merges the brand name with function. The visual identity of the Lemon Taxi App relies on geometry rather than illustration. We deconstructed the taxi concept and the brand name, creating a new symbol by merging the letters ‘L’ and ‘t’ with the iconic taxi checkerboard pattern. The ‘Lemon’ element is expressed solely through color, serving a dual function: it references the brand name while evoking the classic taxi aesthetic. This allows the pixelated/block style to take center stage, highlighting the app’s digital nature and resulting in a modern, robust, and instantly recognizable mark.”

Key Deliverables:

• Logo Design: Concept & Guidelines.

• App UI: Screen design, iconography, and button states.

• Brand Book: Rules for typography and color usage.